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art director + designer     ︎  



︎  work           

art direction            

video editing            
         
design           

motion           

print           

art           





Amazon Basícs


Art Direction


As Art Director for Amazon’s main social media platforms, I led a cross-platform campaign for our line of basic household items. To present the items in a manner more attention-grabbing and engaging than a simple ad, I created a spoof on fashion line drops. Common household items became highly-anticipated and unique looks that showcased them being used in elevated, aspirational, and even sartorial ways. Elevating the creative was appropriate for garnering better engagement on the social media best practices for Instagram and TikTok. By getting creative with how we presented everyday items to consumers, we pushed the boundaries of their imaginations as well.


Instagram
TikTok
Twitter